Power Digital Marketing

Jr. Retail Marketing Specialist

I support full-funnel Amazon DSP strategy for multiple clients, delivering data-driven insights, campaign optimizations, and creative direction for all audiences.

Retail Marketing Intern

May 2025 - Aug 2025

• Conducted audience research & competitive analysis
• Assisted with creative trafficking and content management
• Helped prepare weekly performance decks for client teams
• Gained exposure to Amazon DSP fundamentals (ROAS, NTB %, CTR, DPVR)

• Won best marketing plan as a team, coming together across all departments to build actionable plan and research for client

Jr. Retail Marketing Specialist

Aug 2025 - Present

• Build TOF, MOF, and BOF DSP campaigns for four clients
• Develop and refine audience strategies using data pulling through Excel
• Produce weekly & monthly insights reports for client presentations
• Optimize pacing, bids, supply types, and frequency caps
• Support branding, product launches, and seasonal events (e.g., Prime Day)

Core Tools

• Amazon Demand Side Platform

• Amazon.com

• Excel & Google Sheets

• Google Suite

• Slack

• Asana

Biggest Learnings

• The importance of structured testing

• Clear reporting drives decisions

• Audience quality matters more than volume

• Creative impact is measurable

• Collaboration accelerates results