Marketing Planner, Second World Games

I support full-funnel Amazon DSP strategy across multiple client accounts, managing campaign builds, pacing, audience targeting, and performance optimization. I analyze granular DSP data (CTR, ROAS, DPVR, VCR, NTB %, frequency caps, etc.) and translate insights into actionable recommendations for brand growth. My work includes reporting across campaigns, creative testing, competitive research, and most of all, collaborating with my team.